Small Business CEO had a great article this week on Twitter apps for small business. Even if you’re simply wondering how this social media tool can help your business, it’s worth a read. Two apps in particular caught my eye, related to how to make it easy for any and all employees to contribute to the company’s Twitter presence. These apps harness the collective power of employee opinion and conversation, to provide additional community participation by real people:

Group Tweet lets all employees post updates which can be privately viewed only by your group of approved members.

CoTweet lets your company manage a single Twitter account while allowing several employees to contribute.  Each staffer still keeps their own identity, helping bring out the personal faces behind your company name.